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The "Celebrate Life Booklet" and Pre-Planning Guide were created to highlight the brand's new tone and outlook on life. 

Sales aids such as retractable print banners, table cloths, site maps, floral booklets, and location brochures were all made accessible to all markets for use with kiosks and grass-root events.

As a brand manager for the world's largest funeral and cemetery chain in the world, there was a constant challenge to maintain nationwide-markets brand compliant. As an industry giant, Dignity Memorial is an umbrella name for various brand entities.