STEP 1:

Find your neighborhood corner hang out where hispanic locals can always be found.

  On Hispanic Heritage Month Budweiser takes the streets to ask America a few simple questions.

The trip will be documented via Snapchat.

STEP 2:

FOLLOW THE SCRIPT 

Q1: Que Bola? (What’s going on?)

 

Q2: Can I ask you a question?

 

Q3: What was the first beer you ever drank in this country?

STEP 3:

FOLLOW-UP QUESTIONS

Where did you enjoy your Budweiser?

How much did your Budweiser cost?

OUTCOME:

Tales told by hispanic seniors highlighting their cultural past experiences with The King of Beers.

Upload your Budweiser video onto Snapchat during Hispanic Heritage Month for chances to win FREE giveaways.

#budweiser_quebola

THE MOST COMMON ANSWER during the 1950-70’s:

BUDWEISER